The Ultimate Customer Retention Strategy
Building a strong Customer Retention Strategy is key to long-term growth. Acquiring new customers is important, but retaining existing ones is more profitable. Research shows that increasing customer retention by just 5% can boost profits by 25% to 95%. Our retention package combines Progressive Web App (PWA) installs, web push notifications, and email marketing to create a seamless, engaging experience that keeps customers coming back.
PWA Installs: A Game-Changer for Retention
A Progressive Web App (PWA) allows customers to install your website directly on their device, providing a native app-like experience without needing an app store. PWAs help increase engagement and conversions.
- Fast and reliable: PWAs load faster than traditional websites and work offline.
- Higher conversions: PWAs can increase conversion rates by up to 36%. AliExpress saw a 104% increase in new user conversions after launching a PWA. (See the full case study here)
- Improved engagement: A smoother user experience leads to increased repeat visits and customer loyalty.
Web Push Notifications: Free, Direct, and Effective
Web push notifications are a powerful way to reach customers without the limitations of email or SMS.
- Free to send: Unlike SMS or email, push notifications cost nothing to send.
- No spam folder: Push notifications go directly to the user’s device — no risk of getting lost in spam.
- Instant and actionable: Send real-time updates about product launches, special offers, and abandoned carts.
- Higher engagement: Push notifications have a 12% click-through rate, compared to less than 3% for email.
- Targeted messaging: Personalize notifications based on customer behavior for better results.
Email Marketing: Keep the Conversation Going
Email remains one of the most powerful tools in a customer retention strategy.
- Personalized and scalable: Segment audiences based on behavior and purchase history.
- Higher open rates: Personalized emails increase engagement and customer satisfaction.
- Automated follow-ups: Set up sequences for onboarding, product recommendations, and post-purchase engagement.
Build a Winning Customer Retention Strategy
Our comprehensive customer retention strategy gives you the tools to build long-term customer loyalty. Fast-loading PWAs, free and direct push notifications, and personalized email campaigns will help you increase customer engagement and drive repeat business.
Start your customer retention strategy today and watch your business grow.